How to make money as a freelance fundraising copywriter pdf

American Association of Advertising Agencies offers helpful news and resources for copywriters: www. Which appeals have worked in the past for this product? For a typical case study, the customer is interviewed by the writer and quoted about his experience with the product or service and the problems it solved. The amount spent annually on Bibles has been put at more than half a billion dollars. And do we deliver? If you study the publica- tions and write the type of material the editor needs, your query letter will stand out—and you will be published.

Follow these steps if you’re ready to work independently

Does writing for nonprofits sound like — well, sound like there wouldn’t be much profit in it for you? Yes, there is little or no money in writing hlw letters for small local nonprofits, which have limited budgets and plenty of volunteers willing to do anything for mwke. But the big national nonprofits — everything from Covenant House to the North Shore Animal League — have staffs of well-paid marketing managers who pay their freelance copywriters handsomely to craft sales letters that support their causes, promote their message, and bring in a flood of donations. Well, I have to admit that at first glance, it seems like nonprofit copywriting doesn’t pay quite as well as for-profit copywriting. On average, the fees paid by major clients to fundraising copywriters ffundraising about HALF the fees major clients in the for-profit sector pay.

Bob Bly Copywriter/Internet Marketing Strategist test

Going alone as a freelancer tempts many copywriters because it allows you to set your own hours and charge more than what you earn working full-time for someone else. Whether you already have an agency job where you are tired of working long hours on uninspiring projects or you are just starting out, freelancing may be a great option. Talent for writing compelling ads for a broad spectrum of clients is your most important trait whether you work for an agency or as a freelance copywriter. However, regardless of how much talent you have, preparing to go it alone is easier if you follow 10 key steps. All have paid and free templates tailored to different careers, allowing you to choose one that shows off your talent as a copywriter. If you’re really great at design or know someone who can, create your own customized site. Creating your own ad campaign is a great way to show off your skills.

Editorial Reviews

Does writing for nonprofits sound like — ckpywriter, sound like there wouldn’t be much profit in it for you? Yes, there is little or no money in writing fundraising letters for small local nonprofits, which have limited budgets and plenty freelanve volunteers willing to do anything for free. But the big national nonprofits — everything from Covenant House to the North Shore Animal League — have staffs of well-paid marketing managers who pay their freelance copywriters handsomely to craft sales letters that support their causes, promote their message, and bring in a flood of donations.

Well, I have to admit that at first glance, it seems like nonprofit ffeelance doesn’t pay quite as well as for-profit copywriting. On average, the fees paid by major clients to fundraising copywriters are about HALF the fees major funraising in the for-profit sector pay.

Second, the average fundraising package is much shorter and simpler than the average commercial DM package. Take a look at the fundraising mailings you get: most are a one or two-page typed letter, a reply form, and an envelope for mailing back your donation. Compare that with an 8-page letter selling a complex software package Fundraising packages are usually less than half the length and complexity of DM promotions that sell products or services.

Consequently, they often take HALF the time to write — or even less — and therefore, on a per-hour basis, can be equal to or actually more profitable than commercial assignments. This high per-hour compensation in the nonprofit sector is a fact very few fundraising copywriters talk about — perhaps because they don’t want the rest of us to catch onto az secret and move in on their gravy train.

It airs this Sunday and I’ve already been paid. And that’s what I charge you only if our methods work for you. If they don’t, the cost is zero.

That’s right. If, after reviewing Make Money as a Freelance Fundraising Copywriteryou aren’t making thousands of extra dollars writing copy for nonprofit clients No questions asked. And you can still keep the e-book absolutely fundrwising with my compliments.

To order Make Money as a Freelance Fundraising Copywriter on a day risk-free trial basis, click below now:. Sincerely, Bob Bly P. Quick-Response Bonus! Bob Bly has been a writer since and a full-time freelance writer since He also taught writing at Pf York University.

Mary Ufndraising McNamara is a freelance direct response copywriter who specializes in fundraising copy. She began copywriting full time after serving children and families professionally in both the non-profit copywritef public arenas for many years. Working from her home office in the Midwest, she has provided copy and consulting to clients across the country.

For more information, visit the website of The Write Answer at www. I feel a debt of gratitude toward you! I loved it! Packed with info. The book had a ‘readability’ about it that took away all my fears, put me at ease, and made me feel that I male treading on foreign soil.

I kept saying to myself, ‘I can do that, I can do that! By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, cppywriter you’ve written it or recommended it, I want to read it.

Monwy you for making this information available to those of us on a shoestring. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have. Smith, Bozeman, MT. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible it’s so dog-eared, some of the pages are coming apart.

You continue to be pdr great source of inspiration and education. Mora, Plainfield, IL. I’ve been reading Become a Recognized Authority in Your Field this past month — it’s helping me really do the things I’ve always wanted to.

I’m laughing for a freelajce better reason. It has sincerely helped me in my business and is worth fudnraising penny I spent on it! Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance.

Both books are informative and inspirational. I can’t tell you how many times those books saved my skin and got me freelajce through unfamiliar materials. I am very grateful for your expertise and generosity. I’ve used his services and purchased a lot of his materials — and always profited from. Wright, President, International Speakers Network. Bly, the creelance I call the ‘King of Copy. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier.

Parker, author, Looking Good in Print. What impresses me most about Bob Bly is his knack for making things clear and simple. Dear Copywriter or Aspiring Copywriter : Does writing for nonprofits sound like — well, sound like there wouldn’t be much fundrwising in it for you?

That’s a common w How handsomely? But that’s actually pretty good, and let me tell you why Including: Why fundraising copywriting is one of the most rewarding niches in the business — both financially fundraisung.

Page 3. Page The 14 key motivators that get people to donate to worthy causes and how to use each in your copy. Starts on page Convenient, easy-to-use formula instantly reveals whether your copy is centered on the donor — or just a boring «puff piece» for your client.

Page 29 3 types of copywriting nonprofits use to find new donors and keep hw flowing from existing supporters. Freelande 6. Fundraising copywriting is a seasonal business. Here’s how to plan your calendar for both the busy season and the slow season.

The 7 deadly fundraizing of letter writing — and how to avoid each in your fundraising copy. Where to find potential nonprofit clients who hire freelance fundraising copywriters.

Can you charge your client a bonus based on how much money your letter raises for them? The answer may surprise you. Page 7. How to parlay your personal history and life experiences into a closer working relationship with your first fundraising client. Using the «4 P’s» formula to make a compelling case for giving to your client’s charity. How to make sure the fee you quote for writing a fundraising letter is within that particular organization’s budget or price range.

Choosing how to make money as a freelance fundraising copywriter pdf bow clients — pros and cons of working directly with nonprofits vs.

Page 9. Easiest places to break into fundraising copywriting — and get your first nonprofit experience — when you are new to the field. The biggest mistake copywriters make in fundraising letters and how to avoid it.

Getting copywriting assignments from ad agencies that handle nonprofit clients. Writing copy to generate donations on the Internet. What makes fundraising direct mail different from commercial sales letters? About Bob Bly Bob Bly has been a writer since copywriher a full-time freelance writer since What they say about Bob Bly «I started down this road of copywriting for direct marketers by purchasing your book.

Rich «Your books served as a complete reference when I started my own freelance writing business a nake and half ago. Chilcoat «FYI, you started me off with your tape series on freelance copywriting, and I’m an avid reader of yours. Mora, Plainfield, IL «Thank you for all the books you’ve written over the years mmake I have enjoyed many of them, and profited from what I’ve learned. Parker, author, Looking Good in Print «When it comes to educating his fellow copywriters and marketers, Bob Bly is the master.

How to Set Up a Freelance Writing Business: An Insider Guide to Setting Up and Running Your Own Copywriting Business

Not Enabled. Selling Your Services www. Try to think of what your readers might want to know about it. Thanks to the advanced editing tools, plug-ins and CMS solutions building a blog is just a matter of minutes! Use graphs, photos, charts, tables, diagrams, schematics, and other visual aids to tell your story. For example, if thousands of sentences are competently crafted or even transcendent, is it appropriate to cite one of just ten clunky sentences? When pictures are included as well, then by studying how a ballerina uses her arms, legs, and feet, and what expression she has on her face, a young ballerina can try to emulate that picture and that success. What does the buyer expect when he or she plunks down a few dollars for the product? Bob Bly wrote the latest edition of «Secrets of a Freelance Writer» in however this book is as timely in as when he wrote it. There are countless books on writing, publishing, and marketing for writers. DPReview Digital Photography.